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There is a really interesting article, The Great Giveaway by Sarah Nicolas in Director Magazine this week.

The article is all about companies who like us are trying to do something positive for others. We got a mention as did other alternative buy-one-give-one free schemes. Here’s some info on other companies and how they are making a difference

Ikea have annual movement to promote the right to education. For every soft toy sold, Ikea donated a euro to Unicef and Save the Children, which are helping more youngsters around the world attend school. Since 2003 this simple but effective campaign has raised €23.8m (£20.4m), enabling around eight million children in more than 30 countries to access education.

Last summer, Tesco also supported Save the Children’s education network by donating an item of school uniform to children in Kenya, Sri Lanka and Bangaldesh for every promotional item bought.

Masala Masala, is another company striving to do good for others, for every pot of stir-in sauce sold in the UK a homeless person in India is served a meal.

US footwear company Toms Shoes give a new pair of shoes to a child in need for every pair of shows sold. By last September, Toms had given more than one million pairs of shoes to children in need.
It’s great to see other companies running buy-one-give-one-free schemes, from sausages, toys, shoes, sauces and school uniforms there are now lots of ways we can help others.

To find out more and read the full article by Sarah Nicolas please go to http://www.director.co.uk/MAGAZINE/2011/2_Feb/buy-one-give-one-free_64_06.html